SAMSUNG GALAXY S7
Taha Muharuma - It Takes Spontaneity
Meet Taha Muharuma, a photographer who uses the Samsung Galaxy S7 to document the soul of the city. #GALAXYLIFE
Christina Menssen - It Takes Grit
Meet Christina Menssen, a runner who counts on her Samsung Galaxy S7 to be as tough as she is. #GALAXYLIFE
It Takes Focus – Introducing the Samsung Gear Fit2
It takes focus to work towards a better you. The Samsung Gear Fit2 helps you DIY your fitness goals with onboard music storage, GPS and heart rate and activity tracking.
It Takes Rhythm – Introducing the Samsung Gear IconX
It takes rhythm to make it on your own. The truly cordless Samsung Gear IconX helps you forge your own path with onboard music storage, a heart rate monitor and activity tracking.
Facebook Canvas Ad Unit
One of Canada's first canvas ad units, this featured a full-screen vertical version of the video, a feature-focused image carousel, and a tilt-your-phone panoramic image.
Galaxy S7 & Galaxy product ecosystem; integrated campaign
Social influencer series with 0:30 spots (0:15 pre-roll), digital banners, print, OOH (billboards & airport media), social (full social post support), activation ideation and integration
This campaign is about what it takes to get where you're going. It's about the journey we all take through life, and the resilience, power, and creativity we use every single day to overcome whatever life throws at us. It's about being unstoppable in the pursuit of what you love, and how the Galaxy S7 empowers you every step of the way.
After the launch of the flagship device, we continued the series with the ecosystem of products, including the Gear Fit2 and IconX.
Copywriter: Eva Feldmann | Video Production: six01 (Jordan Foster)