Galaxy S7 & Galaxy product ecosystem; integrated campaign

Social influencer series with 0:30 spots (0:15 pre-roll), digital banners, print, OOH (billboards & airport media), social (full social post support), activation ideation and integration

This campaign is about what it takes to get where you're going. It's about the journey we all take through life, and the resilience, power, and creativity we use every single day to overcome whatever life throws at us. It's about being unstoppable in the pursuit of what you love, and how the Galaxy S7 empowers you every step of the way.

After the launch of the flagship device, we continued the series with the ecosystem of products, including the Gear Fit2 and IconX.

Copywriter: Eva Feldmann  |  Video Production: six01 (Jordan Foster)