BE FEARLESS - VR
Samsung #BeFearless - Intro Video
These Canadians are on a mission to master their fear and unlock their true potential.
Samsung #BeFearless - Pam
After training with the Samsung fear of heights app and GearVR, Pam is challenged to ride in a helicopter over mountains.
Samsung #BeFearless - Sinan
After training with the Samsung fear of public speaking app, and Gear VR, Sinan is stepping on stage to present a business idea to a big crowd.
To showcase the capabilities of the Samsung VR headset, we created the #BeFearless video series, helping people with a fear of heights or a fear of public speaking.
Two apps were built that simulated experiences of heights or public speaking and participants had to pass interactive levels and complete the program, with the help of Olympian and life coach Silken Laumann.
We followed their journey, and sent two main participants on the experience of a lifetime: one to the top of Whistler in a helicopter, and one to pitch his app in front of a tech audience.
Copywriter: Eva Feldmann | Video Production: six01 (Kyle Griblin)