LOOK AT ME
Samsung Look at Me Project – Niam’s Story
Niam's Story (30 sec edit for pre-roll)
Look at Me Gallery Pop-up
Campaign Landing Page
Samsung's Look at Me Project & Autism Awareness Month
The number of children living with autism is growing. Samsung believes technology can help them connect to the world around them and help share who they are. In partnership with Autism Speaks Canada, we got to meet and tell Niam's story to show how he communicates through his art and through technology.
We launched the campaign with a sponsored Twitter hashtag #WhoEyeAm, that encouraged people to share his video to help Samsung donate more tablets to kids with autism, one day before Autism Awareness Month started. On April 1st, we had a Yonge-Dundas Square takeover with a pop-up gallery of Niam's art, and started the Light It Up Blue initiative where the Samsung board and various other ad properties turned blue for autism awareness.
Supporting media included homepage takeovers, rich-media ad units, a one-day TIFF digiPlaySpace takeover, and Samsung retail environment graphics.
As featured in Stimulant.
Copywriter: Eva Feldmann | Video Production: six01 (Kyle Griblin)